Cybersecurity is one of the UK's most dynamic and fastest-growing industries.

But how does it compare to other industries when it comes to marketing?

The 2024 State of Cybersecurity Marketing Report has the answer.
In it, you'll find out:

  • How much your competitors are spending on marketing
  • Which marketing channels are most effective for cybersecurity audiences
  • Why you aren't being noticed by your ideal clients
  • What your ideal clients want to see and hear

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This inaugural report looks at what role marketing has to play in the cybersecurity industry, and what this means for the sector in 2024 and beyond. We intend for it to drive more participation for future editions to ensure more statistically significant results across the industry, though key patterns to inform better marketing have been identified and allow us to provide insights valuable to business leaders in the cybersecurity sector.

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